About us

Since its founding in 1911, Mars has become a leading player in the global food industry.

Mars Netherlands / International Travel Retail (Mars NL/ITR) brings global confectionery brands such as M&M’S®, Snickers®, Galaxy®, Maltesers®, Twix®, Skittles® and Extra® to billions of travelers all over the world. Being part of the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections, we know why travelers shop and what they look for.

Guided by Five Principles that unite the company across geographies, languages, cultures and generations, a close team of global Associates meet traveler needs across the whole confectionery category.

At Mars NL/ ITR, every day is a global day. It is our job to create better moments for travelers and we work with great brands to bring fun to airports, bringing a smile to every journey.

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Mars Inc. - Our story

More than 100 years ago, a young Frank C. Mars started making candies in his kitchen in Tacoma, Washington. From that simple beginning, his son Forrest built Mars into the company it is today.

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The Five Principles

The Five Principles are the key to our culture, and we strive to live by them each and every day. They serve as a compass to help guide our business decisions and unite us across geographies, languages, cultures and generations.

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